Marketing management (Record no. 7150)
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| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
|---|---|
| Classification number | 658.8 |
| Author Mark | CRA-M |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Cravens, David W.; Hills, Gerald E.; Woodruff, Robert B. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | New Delhi |
| Name of publisher, distributor, etc. | A.I.T.B.S |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 714p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Not for loan | Permanent Location | Current Location | Shelving Location | Date acquired | Full Call Number | Accession No./Barcode | Date last seen | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|
| Air University Central Library Islamabad | Air University Central Library Islamabad | Management Science | 09/10/2014 | 658.8 CRA-M | P9110 | 11/14/2023 | Book | Program Relevancy: BBA;MBAs Course Relevancy: Marketing Management; Marketing;Marketing Strategy |