Social Marketing : Influencing Behaviors for Good (Record no. 5507)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00440nam a2200145Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251127144427.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251127s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 813211020X (paperback) | 9788132110200 (paperback) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 LEE-S |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Lee, Nancy R. ; Kotler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Social Marketing : Influencing Behaviors for Good |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | Los Angeles |
| Name of publisher, distributor, etc. | SAGE Publications |
| Date of publication, distribution, etc. | 2011 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Price | Inventory number | Full Call Number | Accession No./Barcode | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Air University H-11 Campus Islamabad | Air University H-11 Campus Islamabad | 11/26/2013 | Pak Book Corporation | 941.00 | 5801 | 658.8 LEE-S | P10500 | Book | Program Relevancy: BBA;MBAs Course Relevancy: Marketing Management; Marketing;Marketing Strategy |