Advertising and Promotions : An Integrated Brand Approach (Record no. 4944)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| ISBN | 8131517381 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131517383 (paperback) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Author Mark | SEM-A |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author Name | Semenik, Richard J.; Allen , Chris T.; Guinn, Thomas C. O ; Kaufmann, Hans Rudiger |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and Promotions : An Integrated Brand Approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | Andover |
| Name of publisher, distributor, etc. | Cengage Learning, |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xli; 710 p. |
| 490 1# - SERIES STATEMENT | |
| Series Statement | 6th edition. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Not for loan | Permanent Location | Current Location | Shelving Location | Date acquired | Source of acquisition | Inventory number | Full Call Number | Accession No./Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Air University Central Library Islamabad | Air University Central Library Islamabad | Management Science | 07/11/2013 | Pak Book Corporation | 11203476 | 659.1 SEM-A | P10344 | 07/11/2013 | Book |