International Marketing (Record no. 47649)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00519nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260608113301.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260608b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780077842161 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Author Mark | CAT-I |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Cateora, Philip R. |
| -- | Mary C. Gilly |
| -- | John L. Graham |
| -- | R. Bruce Money |
| 245 ## - TITLE STATEMENT | |
| Title | International Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th Ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | New York, NY |
| Name of publisher, distributor, etc. | McGraw-Hill Education, |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 699p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Subject Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Export marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving Location | Date acquired | Source of acquisition | Price | Inventory number | Total Checkouts | Full Call Number | Accession No./Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | Air University Kharian Campus Library | Air University Kharian Campus Library | Marketing Management | 04/09/2026 | Ali Book Services | 4012.00 | KA/10221 | 658.84 CAT-I | AUKHP0699 | 06/19/2026 | Book |