Marketing Research (Record no. 47646)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00598nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260608091338.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260608b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781292308722 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Author Mark | MAL-M |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Malhotra, Naresh K. |
| -- | David F. Birks |
| -- | Nunan, Daniel |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research |
| Sub-Title | Applied Insight |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th Ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | United Kingdom |
| Name of publisher, distributor, etc. | PEARSON EDUCATION LIMITED |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 971 p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Glossary, Subject Index , Name Index, Index of Organisations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Marketing research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Methodology |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving Location | Date acquired | Source of acquisition | Price | Inventory number | Total Checkouts | Full Call Number | Accession No./Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Business Administration | Air University Kharian Campus Library | Air University Kharian Campus Library | Marketing Management | 04/09/2026 | Ali Book Services | 5092.00 | KA/10221 | 658.83 MAL-M | AUKHP0694 | 06/08/2026 | Book |