Strategic Brand Management (Record no. 47602)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00496nam a2200169 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260513095051.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260513b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780134892498 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Author Mark | LAN-S |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Lane Kevin Keller,Swaminthan Vanitha |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management |
| Sub-Title | Building,Measuring,And Managing Brand Equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th Ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | USA |
| Name of publisher, distributor, etc. | Pearson Education Publishers |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 1048p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Management Sciences |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving Location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full Call Number | Accession No./Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Management Science | Air University H-11 Campus Islamabad | Air University H-11 Campus Islamabad | Management Science | 04/27/2026 | Ali Book Services | AUH11-01 | 658.827 LAN-S | AUHEP0194-I | 05/13/2026 | Book |