Consumer behavior (Record no. 47366)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00511nam a2200181Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260421133658.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260421s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-0134734828 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | SCH-C |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Schiffman, Leon. |
| -- | Wisenblit, Joseph |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer behavior |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th Ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | United States of America |
| Name of publisher, distributor, etc. | Pearson Education, Inc |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 509 p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes a subjects index and Credits. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Business Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving Location | Date acquired | Source of acquisition | Price | Inventory number | Total Checkouts | Full Call Number | Accession No./Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Business Administration | Air University Kharian Campus Library | Air University Kharian Campus Library | Marketing Management | 04/09/2026 | Ali Book Service | 2851.00 | KA/10221 | 658.8 SCH-C | AUKHP0595 | 04/21/2026 | Book |







