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Consumer behavior (Record no. 47366)

MARC details
000 -LEADER
fixed length control field 00511nam a2200181Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260421133658.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260421s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 978-0134734828
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Author Mark SCH-C
100 ## - MAIN ENTRY--AUTHOR
Author Name Schiffman, Leon.
-- Wisenblit, Joseph
245 #0 - TITLE STATEMENT
Title Consumer behavior
250 ## - EDITION STATEMENT
Edition statement 12th Ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of Publication United States of America
Name of publisher, distributor, etc. Pearson Education, Inc
Date of publication, distribution, etc. 2019
300 ## - PHYSICAL DESCRIPTION
Pages 509 p.
500 ## - GENERAL NOTE
General note Includes a subjects index and Credits.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject / Department Business Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving Location Date acquired Source of acquisition Price Inventory number Total Checkouts Full Call Number Accession No./Barcode Date last seen Koha item type
        Business Administration Air University Kharian Campus Library Air University Kharian Campus Library Marketing Management 04/09/2026 Ali Book Service 2851.00 KA/10221   658.8 SCH-C AUKHP0595 04/21/2026 Book
Air University Sector E-9, Islamabad Pakistan
Email: librarian@au.edu.pk  Tel : +0092 51 9262612 Ext: 631