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The Role of Promotional Activities Towards Masstige Value and its Impact on Consumer Motivational Regulations and Consumer Brand Engagement: (Record no. 46820)

MARC details
100 ## - MAIN ENTRY--AUTHOR
Author Name Jabbar, Aneela (195180)
245 ## - TITLE STATEMENT
Title The Role of Promotional Activities Towards Masstige Value and its Impact on Consumer Motivational Regulations and Consumer Brand Engagement:
Sub-Title an experimental investigation
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of Publication
Name of publisher, distributor, etc.
Date of publication, distribution, etc. 2019-24
300 ## - PHYSICAL DESCRIPTION
Pages v, 209p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject / Department Management Science
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Thesis
Holdings
Withdrawn status Not for loan Collection code Permanent Location Current Location Shelving Location Date acquired Accession No./Barcode Date last seen Koha item type
    Computer Science Air University Multan Campus Library Air University Multan Campus Library Management Science 12/24/2025 AUMC1548 12/24/2025 Thesis
Air University Sector E-9, Islamabad Pakistan
Email: librarian@au.edu.pk  Tel : +0092 51 9262612 Ext: 631