Exploring the Influence of Brand Digitalization, Brand Competence, and Brand Warmth on Brand Market Performance in the Digital Era (Record no. 46607)

MARC details
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658
Author Mark SHE-BBA
100 ## - MAIN ENTRY--AUTHOR
Author Name Sheram Khan (205300)
245 ## - TITLE STATEMENT
Title Exploring the Influence of Brand Digitalization, Brand Competence, and Brand Warmth on Brand Market Performance in the Digital Era
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of Publication Kamra:
Name of publisher, distributor, etc. Department of Business Administration,
Date of publication, distribution, etc. Spring 2024.
300 ## - PHYSICAL DESCRIPTION
Pages 27 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject / Department Department of Business Administration. (Project)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Student Project
Holdings
Withdrawn status Not for loan Permanent Location Current Location Date acquired Full Call Number Accession No./Barcode Date last seen Koha item type
    Air University Kamra Campus Library Air University Kamra Campus Library 12/03/2025 658 SHE-BBA PRKC0001 12/03/2025 Student Project
Air University Sector E-9, Islamabad Pakistan
Email: librarian@au.edu.pk  Tel : +0092 51 9262612 Ext: 631