My Brand is Better Than Yours (Record no. 35440)
[ view plain ]
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
|---|---|
| Classification number | 658 |
| Author Mark | JAM-MS |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Jamil, Sabira (200064) |
| 245 ## - TITLE STATEMENT | |
| Title | My Brand is Better Than Yours |
| Sub-Title | Investigating Antecedents and Mechanisms of Oppositional Brand Loyalty |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | Islamabad |
| Name of publisher, distributor, etc. | Department of Management |
| Date of publication, distribution, etc. | 2022 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Thesis |
| Withdrawn status | Not for loan | Collection code | Permanent Location | Current Location | Shelving Location | Date acquired | Full Call Number | Accession No./Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Management Science | Air University Central Library Thesis Repository (5th Floor) | Air University Central Library Thesis Repository (5th Floor) | Marketing Management | 07/17/2025 | 658 JAM-MS | TH0527 | 07/21/2025 | Thesis |