Marketing Management (Record no. 34177)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| ISBN | 9781292092621 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.3 |
| Author Mark | KEL-M |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author Name | Keller, Kotler |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | New York : |
| Name of publisher, distributor, etc. | Pearson Education, |
| Date of publication, distribution, etc. | 2016 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Not for loan | Collection code | Permanent Location | Current Location | Shelving Location | Date acquired | Source of acquisition | Full Call Number | Accession No./Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | Air University Central Library Gifted Books | Air University Central Library Gifted Books | Management Science | 11/05/2024 | Gifted by Qaisar Rashid Janjua | 658.3 KEL-M | G2007 | 11/05/2024 | Book |