Marketing Research: (Record no. 33805)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| ISBN | 978-0136085430 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Author Mark | MAL |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Malhotra , Naresh K . |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research: |
| Sub-Title | An Applied Orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed . |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | India : |
| Name of publisher, distributor, etc. | Pearson , |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxviii , 948 p : |
| Preliminary Pages | ill , |
| Dimensions | 23 cm . |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Management Science / Donated by Dr. Jamsheed Khan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Not for loan | Permanent Location | Current Location | Shelving Location | Date acquired | Source of acquisition | Full Call Number | Accession No./Barcode | Date last seen | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Air University's Aerospace and Aviation Campus Kamra | Air University's Aerospace and Aviation Campus Kamra | Management Science | 09/05/2024 | Gifted | 658.83 MAL | AUKG0706 | 09/05/2024 | Book | Donated by Dr. Jamsheed Khan |