Services Marketing ; (Record no. 32927)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| ISBN | 9788131759394 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | LOV-S |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Numeration | Lovelock, Christopher H. |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing ; |
| Sub-Title | People Technology, Strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th Ed; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | New Delhi: |
| Name of publisher, distributor, etc. | Pearson Education, |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxi, 683 p ; (Rk # 17 Sh# 03). |
| 500 ## - GENERAL NOTE | |
| General note | Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing<br/> |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Include Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Business Administration |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Not for loan | Collection code | Permanent Location | Current Location | Shelving Location | Date acquired | Source of acquisition | Price | Inventory number | Full Call Number | Accession No./Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Business Administration | Air University Kharian Campus Library | Air University Kharian Campus Library | Management Science | 01/22/2024 | Multi Line Books | 2100.21 | PF-03-01009 | 658.8 LOV-S | AUKHP0217 | 05/09/2024 | Book |