Marketing management (Record no. 32884)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00365 a2200157 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332557185 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Author Mark | KOT-M |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Kotler,Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | Chennai |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxvi;756 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Include Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Business Administration |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving Location | Date acquired | Source of acquisition | Price | Inventory number | Total Checkouts | Full Call Number | Accession No./Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Business Administration | Air University Kharian Campus Library | Air University Kharian Campus Library | Management Science | 01/22/2024 | Multi Line Books | 2586.42 | PF-03-01009 | 658.872 KOT-M | AUKHP0215 | 04/22/2024 | Book |