The Marketing Edge: (Record no. 32822)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| ISBN | 0-471-13270-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | PAL-M |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Palmatier, George E.-Shull, Joseph S. |
| 245 ## - TITLE STATEMENT | |
| Title | The Marketing Edge: |
| Sub-Title | The New Leadership Role of Sales & Marketing in Manufacturing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | Canada |
| Name of publisher, distributor, etc. | John Wiley & Sons |
| Date of publication, distribution, etc. | 1989 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xviii;183pages. |
| Dimensions | 32cm. |
| 500 ## - GENERAL NOTE | |
| General note | Shows sales and marketplace professionals how to effectively integrate their efforts with the overall manufacturing operation. Provides helpful advice on how to achieve accurate sales forecasts, improve delivery performance to customers and develop an effective marketing/manufacturing strategy. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes Appendix and Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Manufactures--Marketing. Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Not for loan | Collection code | Permanent Location | Current Location | Shelving Location | Date acquired | Full Call Number | Accession No./Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | Air University Central Library Gifted Books | Air University Central Library Islamabad | Management Science | 04/05/2024 | 658.8 PAL-M | G1926 | 04/05/2024 | Book |