Marketing: (Record no. 32472)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01389nam a22002057a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0131273124 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | ARM-M |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Armstrong, Gary |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: |
| Sub-Title | An Introduction |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th Ed: |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | New Jersey; |
| Name of publisher, distributor, etc. | Pearson College Div |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 720 pages |
| 500 ## - GENERAL NOTE | |
| General note | This accessible, streamlined introduction to marketing by two of today's best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way. The new edition is an even more effective text than its predecessors: it is complete, easy to manage, and explains how marketing affects the big picture in business and influences specific company divisions like accounting, information technologies, finance, operations, and human resources. Updated to present the latest marketing thinking, it builds upon a framework which positions marketing as the art and science of creating value for customers in order to capture value from customers in return. An excellent resource and tool for those employed in the field of marketing and sales; especially helpful for employees of global companies. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes Glossary, Notes, Credit and Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Business Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Global Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving Location | Date acquired | Source of acquisition | Total Checkouts | Full Call Number | Accession No./Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Management Science | Air University Kharian Campus Library | Air University Kharian Campus Library | Management Science | 02/21/2024 | Gift From Central Library | 658.8 ARM-M | AUKHG0106 | 03/05/2024 | Book |