Marketing Management: (Record no. 32471)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00529nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-8131716830 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | KOT-M |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management: |
| Sub-Title | A south Asian Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th Ed; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | India, |
| Name of publisher, distributor, etc. | Pearson Prentice Hall |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | XIv, 647, & Other pages |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes Endnotes, Glossary, Image Credits, Name Index, Company Brand and Organization Index and Subject Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving Location | Date acquired | Total Checkouts | Full Call Number | Accession No./Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Management Science | Air University Kharian Campus Library | Air University Kharian Campus Library | Management Science | 02/21/2024 | 3 | 658.8 KOT-M | AUKHG0105 | 04/16/2026 | Book |