Integrated advertising, promotion, and marketing communications / (Record no. 28552)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00375nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230111s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332518377 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Clow, Kenneth E. |
| 245 #0 - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communications / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | New Dehli; |
| Name of publisher, distributor, etc. | Dorling Kindersly, |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 455 pages : |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full Call Number | Accession No./Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Air University Multan Campus Library | Air University Multan Campus Library | 01/11/2023 | 659.1 | P004837 | 01/11/2023 | Book |