Marketing (Record no. 2799)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| ISBN | 0071180346 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071180344 (paperback) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | ETZ-M |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author Name | Etzel, Michael. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | New York |
| Name of publisher, distributor, etc. | Mcgraw Hill College, |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 880 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes Notes and Reference, Glossary, Name Index and Subject Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Nature and Scope of Marketing---Identifying and selecting markets |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Not for loan | Collection code | Permanent Location | Current Location | Shelving Location | Date acquired | Full Call Number | Accession No./Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | Air University Central Library Islamabad | Air University Central Library Islamabad | Management Science | 05/23/2012 | 658.8 ETZ-M | P1205 | 06/07/2024 | Book |