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Understanding Smartphone Advertising to Enhance Customer Purchase Intention in Pakistan: Mediating Role of Ad Value and Flow Experience (Record no. 27971)

MARC details
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number Thesis
245 #0 - TITLE STATEMENT
Title Understanding Smartphone Advertising to Enhance Customer Purchase Intention in Pakistan: Mediating Role of Ad Value and Flow Experience
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of Publication Multan;
Name of publisher, distributor, etc. AUMC,
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Pages unpaged (Thesis MS(MGT)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Not for loan Permanent Location Current Location Date acquired Full Call Number Accession No./Barcode Date last seen Koha item type
    Air University Multan Campus Library Air University Multan Campus Library 01/11/2023 Thesis C001107 03/14/2024 Book
Air University Sector E-9, Islamabad Paksitan
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