Advertising and Promotion : (Record no. 2796)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| ISBN | 0071214380 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071214384 (paperback) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Author Mark | BEL-A |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author Name | Belch. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and Promotion : |
| Sub-Title | An Integrated Marketing Communications Perspective (the mcgraw-hill/irwin |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6Rev Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | [S.l.] : |
| Name of publisher, distributor, etc. | McGraw-Hill Education (ISE Edi, |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 864 p. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Import. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Not for loan | Permanent Location | Current Location | Shelving Location | Date acquired | Full Call Number | Accession No./Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Air University Central Library Islamabad | Air University Central Library Islamabad | Management Science | 05/23/2012 | 659.1 BEL-A | P4938 | 05/23/2012 | Book |