Marketing strategy / (Record no. 2795)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00890nam a2200193 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN0324201400 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190522115736.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120523s2004 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324201400 (paperback) |
| Terms of availability | $152.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324201406 (paperback) |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategy / |
| Statement of responsibility, etc. | O. C. Ferrell, Michael Hartline. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [S.l.] : |
| Name of publisher, distributor, etc. | South-Western College Pub, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 648 p. ; |
| Dimensions | 26 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps develop a customer-oriented market strategy and market plan, including cases. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartline, Michael. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0324201400/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0324201400/chopaconline-20</a> |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Air University Central Library Islamabad | Air University Central Library Islamabad | 05/23/2012 | 4 | 658.84 FER | P8111 | 09/12/2023 | 07/07/2023 | 07/07/2023 | 05/23/2012 | Book |