Marketing management : (Record no. 2788)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00638nam a2200181 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASINB003OJELKO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190522115727.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120523s2007 xxu eng d |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | a south asian perspective / |
| Statement of responsibility, etc. | Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Twelfth ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [S.l.] : |
| Name of publisher, distributor, etc. | Pearson Education, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 v. (unpaged) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Koshy, Abraham. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jha, Mithileshwar. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/B003OJELKO/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/B003OJELKO/chopaconline-20</a> |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Air University Central Library Islamabad | Air University Central Library Islamabad | 05/23/2012 | 11 | 658.8 KOT | P8108 | 02/28/2022 | 02/17/2022 | 05/23/2012 | Book |