IMPACT OF BRAND PERSONALITY AND SATISFACTION ON CONSUMER WOM, MEDIATING ROLE OF BRAND LOVE AND BRAND IMAGE (Record no. 27048)

MARC details
000 -LEADER
fixed length control field 00485nam a2200133Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240916180233.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240916s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658 NIA-MBA
100 ## - MAIN ENTRY--AUTHOR
Author Name NIAZI, ALI IMRAN KHAN (111064)
245 #0 - TITLE STATEMENT
Title IMPACT OF BRAND PERSONALITY AND SATISFACTION ON CONSUMER WOM, MEDIATING ROLE OF BRAND LOVE AND BRAND IMAGE
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. DEPARTMENT OF ADMINISTRATIVE SCIENCE (AIR UNIVERSITY MULTAN CAMPUS)
Place of Publication MULTAN
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject / Department Management Science
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Thesis
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving Location Date acquired Full Call Number Accession No./Barcode Koha item type
          Air University Central Library Thesis Repository (5th Floor) Air University Central Library Thesis Repository (5th Floor) Management Science 03/18/2022 658 NIA-MBA TH2260 Thesis
Air University Sector E-9, Islamabad Pakistan
Email: librarian@au.edu.pk  Tel : +0092 51 9262612 Ext: 631