Welcome to Air University Central Library and Fazaia Medical College Library. (Sign in with Your email. Your user name is the same as your student ID number or Employee ID number for password, please contact Circulation Staff)

Brand switching behavior: (Record no. 26824)

MARC details
000 -LEADER
fixed length control field 00426nam a22001097a 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658 HAS-BBA
100 ## - MAIN ENTRY--AUTHOR
Author Name Hashmi, Muhammad Jahanzaib (170136); Akhtar, Sohaib (170208)
245 ## - TITLE STATEMENT
Title Brand switching behavior:
Sub-Title Applying industry research to solve customer defection of tresemme shampoo
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of Publication Islamabad
Name of publisher, distributor, etc. Air University School of Management (AUSOM) Air University Main Campus
Date of publication, distribution, etc. 2021
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Student Project
Holdings
Withdrawn status Not for loan Permanent Location Current Location Date acquired Full Call Number Accession No./Barcode Date last seen Koha item type
    Air University Central Library Thesis Repository (5th Floor) Air University Central Library Thesis Repository (5th Floor) 01/18/2022 658 HAS-BBA PR2314 01/18/2022 Student Project
Air University Sector E-9, Islamabad Paksitan
Email: librarian@au.edu.pk  Tel : +0092 51 9262612 Ext: 631