Marketing communications : principles and practice (Record no. 26794)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00350nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781861521965 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Kitchen, Philip J. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing communications : principles and practice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Thomson |
| Place of Publication | Australia |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | ix;534 p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Not for loan | Collection code | Permanent Location | Current Location | Shelving Location | Date acquired | Full Call Number | Accession No./Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Air University Central Library Gifted Books | Air University Central Library Gifted Books | Management Science | 01/14/2022 | 658.802 | G1357 | Book |