Marketing Research An Applied Orientation (Record no. 23993)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00538nam a2200193 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASINB00BG6URTQ |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AUCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231002103654.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150420s2012 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332555693 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AUKP |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 MAL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Research An Applied Orientation |
| Statement of responsibility, etc. | Naresh Malhotra, Satyabhushan Dash. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Dorling Kindersley, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 968 p : |
| Other physical details | ill , |
| Dimensions | 28 cm . |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management Science | Air University's Aerospace and Aviation Campus Kamra | Air University's Aerospace and Aviation Campus Kamra | Management Science | 03/02/2020 | Global Book | 1130.41 | 878/4 | 658.83 MAL | AUKP2452 | 03/02/2020 | 03/02/2020 | Book | |||||
| Dewey Decimal Classification | Management Science | Air University's Aerospace and Aviation Campus Kamra | Air University's Aerospace and Aviation Campus Kamra | Management Science | 03/02/2020 | Global Book | 1130.41 | 878/4 | 658.83 MAL | AUKP2453 | 03/02/2020 | 03/02/2020 | Book |