Green Marketing Management ; Theory Practice and Strategies (Record no. 23830)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01409nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN0324789149 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200227145412.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150220s2010 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324789149 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324789140 (paperback) |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Pak Book |
| Terms of availability | PKR 3253.44 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AUMC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dahlstrom, Robert. |
| 245 10 - TITLE STATEMENT | |
| Title | Green Marketing Management ; Theory Practice and Strategies |
| Statement of responsibility, etc. | Robert Dahlstrom. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia: |
| Name of publisher, distributor, etc. | South-Western, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi,334 p. ; |
| Dimensions | 26 cm. (RK # 17 Sh # 01) |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | GREEN MARKETING MANAGEMENT helps individuals make informed decisions about choices that impact the environment. This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, the book reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0324789149/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0324789149/chopaconline-20</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Air University Multan Campus Library | Air University Multan Campus Library | 06/25/2019 | 658.8 | P001561 | 06/25/2019 | 06/25/2019 | Book |