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Managerial economics / (Record no. 20227)

MARC details
000 -LEADER
fixed length control field 02367nam a2200241 a 4500
001 - CONTROL NUMBER
control field ASIN8120346165
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200227140331.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160125s2013 xxu eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120346165 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120346161 (paperback)
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition Pak Book
Terms of availability PKR 578.79
040 ## - CATALOGING SOURCE
Transcribing agency AUMC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Nadar, E. Narayanan.
245 10 - TITLE STATEMENT
Title Managerial economics /
Statement of responsibility, etc. E. Narayanan Nadar.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi:
Name of publisher, distributor, etc. Prentice-Hall of India,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xix,310 p. ;
Dimensions 24 cm. (RK #16 Sh # 1)
520 ## - SUMMARY, ETC.
Summary, etc. Managerial economics has assumed a predominant role in today's globalized and liberalized economy because of the financial implications of many decisions that a manager has to take in his day-to-day professional life. This comprehensive and student friendly book, now in its second edition, strives to equip the young, practising and budding managers to find solutions to the real world problems through the efficient and effective use of economic tools and techniques. The authors who admirably combine academic and professional experience give a clear and straightforward analysis of the various topics in managerial economics. The text begins with an overview of managerial economics and describes the modern business firm and its objectives along with the concepts of market mechanism, demand theory and production analysis. The text then moves further to explain managerial techniques, macroeconomic theory and international trade and finance along with the risks and uncertainties involved in business. Besides, t also explains the cost and revenue, supply, pricing, profit and investment analyses. Finally, this book discusses some important case studies to reinforce the concepts presented in the text. In this edition, a new section on eleventh five year plan (2007-2012) has been included to enhance the utility of the book. Intended as a text for postgraduate students of management, commerce and economics, the book would also be useful for undergraduate engineering courses where managerial economics is offered. Finally, the book can be profitably used by marketing and management consultants, business executives and other related professionals.
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified Amazon.com
Uniform Resource Identifier <a href="http://www.amazon.com/exec/obidos/ASIN/8120346165/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/8120346165/chopaconline-20</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification       Air University Multan Campus Library Air University Multan Campus Library   01/25/2016   338.5 P001954 01/25/2016 01/25/2016 Book
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