Customer in the Boardroom? Crafting Customer-Based Business Strategy (Record no. 19959)
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000 -LEADER | |
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fixed length control field | 01485nam a2200253 a 4500 |
001 - CONTROL NUMBER | |
control field | ASIN8132106350 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20200227135920.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 151210s2012 xxu eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8132106350 (hardcover) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788132106357 (hardcover) |
037 ## - SOURCE OF ACQUISITION | |
Source of stock number/acquisition | Pak Book |
Terms of availability | PKR 953.44 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | AUMC |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.4012 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Bijapurkar, Rama. |
245 10 - TITLE STATEMENT | |
Title | Customer in the Boardroom? Crafting Customer-Based Business Strategy |
Statement of responsibility, etc. | Rama Bijapurkar. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi: |
Name of publisher, distributor, etc. | SAGE Publications Pvt. Ltd, |
Date of publication, distribution, etc. | 2012. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxii,232 p. ; (Rk #8.b, Sh # 05) |
Dimensions | 25 cm. |
490 1# - SERIES STATEMENT | |
Series statement | Response books. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Customer in the Boardroom? highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future. Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the 'market = industry size' and the 'market = customers with needs' bases for developing business strategy. The book proposes Customer-Based Business Strategy (CBBS), a lucid and simple framework for the successful assimilation of customer-centricity in business strategy. |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
Uniform title | Response books. |
856 40 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Amazon.com |
Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/8132106350/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/8132106350/chopaconline-20</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | Air University Multan Campus Library | Air University Multan Campus Library | 12/10/2015 | 658.4012 | P001664 | 12/10/2015 | 12/10/2015 | Book |