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Customer in the Boardroom? Crafting Customer-Based Business Strategy (Record no. 19959)

MARC details
000 -LEADER
fixed length control field 01485nam a2200253 a 4500
001 - CONTROL NUMBER
control field ASIN8132106350
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200227135920.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151210s2012 xxu eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8132106350 (hardcover)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132106357 (hardcover)
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition Pak Book
Terms of availability PKR 953.44
040 ## - CATALOGING SOURCE
Transcribing agency AUMC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bijapurkar, Rama.
245 10 - TITLE STATEMENT
Title Customer in the Boardroom? Crafting Customer-Based Business Strategy
Statement of responsibility, etc. Rama Bijapurkar.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi:
Name of publisher, distributor, etc. SAGE Publications Pvt. Ltd,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxii,232 p. ; (Rk #8.b, Sh # 05)
Dimensions 25 cm.
490 1# - SERIES STATEMENT
Series statement Response books.
520 ## - SUMMARY, ETC.
Summary, etc. Customer in the Boardroom? highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future. Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the 'market = industry size' and the 'market = customers with needs' bases for developing business strategy. The book proposes Customer-Based Business Strategy (CBBS), a lucid and simple framework for the successful assimilation of customer-centricity in business strategy.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Response books.
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified Amazon.com
Uniform Resource Identifier <a href="http://www.amazon.com/exec/obidos/ASIN/8132106350/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/8132106350/chopaconline-20</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification       Air University Multan Campus Library Air University Multan Campus Library   12/10/2015   658.4012 P001664 12/10/2015 12/10/2015 Book
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