Managerial economics / (Record no. 19893)

MARC details
000 -LEADER
fixed length control field 01728nam a2200241 a 4500
001 - CONTROL NUMBER
control field ASIN0415809495
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200227135822.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151201s2012 xxu eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415809495 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415809498 (paperback)
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition Pak Book
Terms of availability PKR 6345.21
040 ## - CATALOGING SOURCE
Transcribing agency AUMC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.5
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Png, Ivan.
245 10 - TITLE STATEMENT
Title Managerial economics /
Statement of responsibility, etc. Ivan Png.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xvii,364 p. ;
Dimensions 25 cm. (RK #16 Sh # 1).
520 ## - SUMMARY, ETC.
Summary, etc. Now in its fourth edition, Ivan Png's Managerial Economics has been extensively revised with : a�completely new introductory chapter emphasizing decision-making and behavioral biases intensive application to current issues including the sub-prime financial crisis and global competition streamlined presentation focusing on the economics that managers need to know. As always, the text presents the key concepts of micro-economics intuitively, without requiring any sophisticated mathematics. Throughout, it emphasizes actual management application, and links to other functions including marketing and finance. The new fourth edition is updated with fresh up-to-date discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of micro-economic principles to management. Truly useful economics for managers. An accompanying website, featuring a wealth of supplementary material,�is available at http://www.comp.nus.edu.sg/~ipng/ed4.htm.
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified Amazon.com
Uniform Resource Identifier <a href="http://www.amazon.com/exec/obidos/ASIN/0415809495/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0415809495/chopaconline-20</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification       Air University Multan Campus Library Air University Multan Campus Library   12/01/2015   338.5 P001603 12/01/2015 12/01/2015 Book
Air University Sector E-9, Islamabad Pakistan
Email: librarian@au.edu.pk  Tel : +0092 51 9262612 Ext: 631