Marketing Communications : (Record no. 19735)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01694nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN0749461934 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200227135557.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150424s2011 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749461934 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749461935 (paperback) |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Allied Book |
| Terms of availability | PKR 2798.64 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AUMC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, P. R. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Communications : |
| Remainder of title | Integrating Offline and Online With Social Media |
| Statement of responsibility, etc. | P. R. Smith, Ze Zook. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5ifth Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Philadelphia : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,483 p. ; |
| Dimensions | 25 cm. (Rk # 17 Sh# 02) |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketing Communications has been listed as a "classic" by the Marketing Society. Paul Smith's and Ze Zook's understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike.� Marketing Communications explores: -social media and websites -advertising -PR -sponsorship -direct selling The fifth edition has been significantly updated to include the many new forms of communication now available for marketing professionals. Heralding the emergence of social media as a "marketing revolution," the book presents the many varied forms of communication this offers and the opportunities for marketing that more effectively engages with its end-user.� With numerous examples and case studies as well as online support material for instructors and students, this textbook will guide the user through the changing face of marketing communications. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zook, Ze. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0749461934/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0749461934/chopaconline-20</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Air University Multan Campus Library | Air University Multan Campus Library | 04/24/2015 | 658.802 | P001429 | 04/24/2015 | 04/24/2015 | Book |