Business Communication Essentials A Skill-Based Approach to Vital Business English (Record no. 19436)

MARC details
000 -LEADER
fixed length control field 02359nam a2200277 a 4500
001 - CONTROL NUMBER
control field ASIN0136084419
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200227135118.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150316s2009 xxu eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0136084419 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136084419 (paperback)
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition Pak Book
Terms of availability PKR 564.30
040 ## - CATALOGING SOURCE
Transcribing agency AUMC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.45
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bovee, Courtland L.
245 10 - TITLE STATEMENT
Title Business Communication Essentials A Skill-Based Approach to Vital Business English
Statement of responsibility, etc. Courtland L. Bovee, John V. Thill.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Dorling Kindersley,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xix,226 p. ;
Dimensions 28 cm. (Rk # 20 Sh # 3)
490 1# - SERIES STATEMENT
Series statement 4th edition.
520 ## - SUMMARY, ETC.
Summary, etc. Business Communication Essentials, Fourth Edition, helps you prepare students for the demands they’ll face on the job.  Only Bovée/Thill texts thoroughly address the new-media skills that employees are expected to have in today’s business environment.  Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills. The fourth edition brings the newest Web 2.0 technologies to life, explaining how tools like blogs and social networks can successfully bring businesses and consumers into a meaningful and profitable dialog. Traditional communications skills become the foundation for making use of these new and essential mediums.] Building a Career with Your Communication Skills; Understanding Business Communication in Today’s Workplace; Mastering Interpersonal Communication; Planning & Writing Business Messages; Crafting Messages for Electronic Media; Writing Routine and Positive Messages; Writing Negative Messages; Writing Persuasive Messages; Understanding and Planning Reports and Proposals; Composing and Completing Reports and Proposals; Developing Oral and Online Presentations; Building Careers and Writing Résumés; Applying and Interviewing for Employment MARKET :  The business world changes constantly, and professionals must keep their skills up to date. New communications technologies are changing the way firms and customers do business, creating an interactive marketplace. Learn what Web 2.0 can
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Thi
830 ## - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title 4
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials specified Amazon.com
Uniform Resource Identifier <a href="http://www.amazon.com/exec/obidos/ASIN/0136084419/chop">http://www.amazon.com/exec/obidos/ASIN/0136084419/chop</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification       Air University Multan Campus Library Air University Multan Campus Library   03/16/2015   658.45 P001144 03/16/2015 03/16/2015 Book
Air University Sector E-9, Islamabad Pakistan
Email: librarian@au.edu.pk  Tel : +0092 51 9262612 Ext: 631