Strategic Brand Management for B2B Markets : (Record no. 19235)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01315nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN8132105222 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200227134816.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150223s2010 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8132105222 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132105220 (paperback) |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Pak Book |
| Terms of availability | PKR 683.22 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AUMC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sarin, Sharad. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic Brand Management for B2B Markets : |
| Remainder of title | A Road Map for Organizational Transformation / |
| Statement of responsibility, etc. | Sharad Sarin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Response Book, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 262 p. ; |
| Dimensions | 22 cm. (Rk # 17 Sh# 04) |
| 490 1# - SERIES STATEMENT | |
| Series statement | Response books. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in India—Tata, Larsen & Toubro and Infosys—the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to succe |
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Response boo |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/8132105222/chopaconline">http://www.amazon.com/exec/obidos/ASIN/8132105222/chopaconline</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Air University Multan Campus Library | Air University Multan Campus Library | 02/23/2015 | 658.827 | P000951 | 02/23/2015 | 02/23/2015 | Book |