Entrepreneurship: text and....... (Record no. 19197)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01589nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN8174469575 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200227134744.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150219s2011 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8174469575 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788174469571 (paperback) |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Pak Book |
| Terms of availability | PKR 496.15 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AUMC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.421 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Reddy, Dr. P Narayana. |
| 245 10 - TITLE STATEMENT | |
| Title | Entrepreneurship: text and....... |
| Statement of responsibility, etc. | Dr. P Narayana Reddy, Dr. G V R K Acharyulu. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Cengage Learning, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x,402 p. ; |
| Dimensions | 29 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Consumers in the changing marketing environment are giving marketing organizations a run for their objectives. This results in making sincere and serious efforts not only in understanding the new dimensions of marketing but to offer the best solution. Here comes the role of marketing research. It is the marketing research which tries to understand the nature of the problems faced by the marketers and tries to find and offer the best solution. In fact, it generates scientific information on all issues related to marketing. This book basically covers the entire scope of marketing research, in general, as per the needs of the management and commerce students of various universities across the country. This second edition has been thoroughly revised and its contents have been reorganized to further enhance the topic and widen its coverage. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Acharyulu, Dr. G V R K. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/8174469575/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/8174469575/chopaconline-20</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Air University Multan Campus Library | Air University Multan Campus Library | 02/19/2015 | 658.421 | P0009916 | 02/19/2015 | 02/19/2015 | Book |