Customer relationship development / (Record no. 19044)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02121nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN0852976828 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200227134534.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150206s2002 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0852976828 (hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780852976821 (hardcover) |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Book Biz |
| Terms of availability | PKR 3904.56 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AUMC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blomquist, Ralf. |
| 245 10 - TITLE STATEMENT | |
| Title | Customer relationship development / |
| Statement of responsibility, etc. | Ralf Blomquist, Johan Dahl, Tomas Haeger. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | United Kingdom : |
| Name of publisher, distributor, etc. | Financial World Publishing, |
| Date of publication, distribution, etc. | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 168 p. ; (Rk 8.a SH 05). |
| Dimensions | 22 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | · Based on a practical model that can be put into effect · Requires only a small initial investment A practical guide to achieving value from customer knowledge and applying it to develop better relationships with customers, better targeting of marketing effort, and increased cross-selling. The book’s importance lies in real experience of achieving success using customer knowledge. With the perceived failure of many large-scale customer relationship management (CRM) initiatives, the principles of CRM have been difficult to achieve in the real world. CRD is aimed at providing a guide for the rapid implementation of customer management techniques to quickly achieve an increase in cross-sale ratios and improved customer satisfaction. Using the processes described, this can be achieved for a relatively small initial investment, an important feature in current economic conditions. The book is based around a model that will progress financial services companies to achieving greater success from their investment in customer knowledge. The model draws on practical experience in the financial services, utilities, and other industries. It is a model that can help companies in the financial services sector (and elsewhere) to quickly improve their usage of customer knowledge and can be achieved in a cost effective and timely mann |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dahl, Joh |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Haeger, Tom |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0852976828/chopaconline">http://www.amazon.com/exec/obidos/ASIN/0852976828/chopaconline</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Air University Multan Campus Library | Air University Multan Campus Library | 02/06/2015 | 658 | P000819 | 02/06/2015 | 02/06/2015 | Book |