Marketing higher education : (Record no. 19007)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01940nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN0335220320 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200227134502.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150126s2008 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0335220320 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780335220328 (paperback) |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Star Books |
| Terms of availability | PKR 5449.51 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AUMC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 378 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Maringe, Felix. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing higher education : |
| Remainder of title | theory and practice / |
| Statement of responsibility, etc. | Felix Maringe, Paul Gibbs. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Open University Press, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 195 p. ; |
| Dimensions | (R 4 SH 5 ) |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, ‘University’, the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relationship between marketing and the education that is being marketed. These issues are global and touch on the very nature of the place of HEIs in society as well as how they need to position themselves to compete. The readership for this book includes those studying higher education management, as well as those interested in higher education policy issues, but it has something of interest for all those engaged in higher education tod |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gibbs, Pa |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0335220320/chopaconline">http://www.amazon.com/exec/obidos/ASIN/0335220320/chopaconline</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Air University Multan Campus Library | Air University Multan Campus Library | 08/02/2011 | 378 | P000782 | 01/26/2015 | 01/26/2015 | Book |