11 steps to brand heaven : (Record no. 18979)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01056nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN0749428945 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200227134437.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150124s1999 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749428945 (hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749428945 (hardcover) |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Academic Book |
| Terms of availability | PKR 1972.80 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AUMC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 381 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Weinreich, Leonard. |
| 245 10 - TITLE STATEMENT | |
| Title | 11 steps to brand heaven : |
| Remainder of title | the ultimate guide to buying an advertising campaign / |
| Statement of responsibility, etc. | Leonard Weinreich. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page Ltd, |
| Date of publication, distribution, etc. | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 245 p. ; |
| Dimensions | (R 4 SH 1 ) |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Using religion as a metaphor, Len Weinreich (responsible for campaigns including Habitat, Wrangler jeans and Goodyear tyres) takes the reader on a pilgrimage to the icons of advertising agency/client relationships. He aims to provide the criteria by which to judge agencies and their presentations. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0749428945/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0749428945/chopaconline-20</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Air University Multan Campus Library | Air University Multan Campus Library | 08/02/2011 | 381 | P000754 | 01/24/2015 | 01/24/2015 | Book |