Strategic market management : (Record no. 18744)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02068nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN0470689757 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200227134106.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150119s2010 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470689757 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470689752 (paperback) |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Pak Book Corp. |
| Terms of availability | PKR 4083.20 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AUMC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic market management : |
| Remainder of title | global perspectives / |
| Statement of responsibility, etc. | David A. Aaker, Damien McLoughlin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 368 p. ; |
| Dimensions | 25 cm. (Rk # 17 Sh# 04). |
| 500 ## - GENERAL NOTE | |
| General note | International Edition. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The book is a European adaptation of our current US book: Strategic Market Management, 9 th edition by David Aaker. The new edition text will be a mainstream text suitable for all business students studying strategy and marketing courses in the UK and Europe.� It will take into account the substantive changes made by David Aaker in the 8 th and 9 th edition of the US textbook.� The major differences in these and the 7 th edition of the US book which, was the basis of the first European� adaptation are the coverage of branding and greater emphasis of innovation. These were both added into the first European edition. New topics will be identified that are not covered that should be for example the financial aspects of marketing. The new edition will also include revised and updated European case material. A global perspective is an essential aspect of the new edition. This reflects the lived experience of the student reader but also their likely professional challenges. This will be achieved by the use of examples and vignettes. The previous European edition was entirely re-populated with new examples. For the new edition, new examples will be employed to drive the global ambition and to respond to the substantive changes of the 8 th and 9 th US editions. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McLoughlin, Damien. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0470689757/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0470689757/chopaconline-20</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Air University Multan Campus Library | Air University Multan Campus Library | 04/15/2011 | 658.8 | P000521 | 01/20/2015 | 01/20/2015 | Book |