Public relations : (Record no. 18730)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01306nam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN0072424028 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200227134054.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150119s2003 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072424028 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780072424027 (paperback) |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Progressive |
| Terms of availability | PKR 2200.34 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AUMC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lattimore, Dan L. |
| 245 10 - TITLE STATEMENT | |
| Title | Public relations : |
| Remainder of title | the practice and the profession / |
| Statement of responsibility, etc. | Dan L Lattimore, Otis W Baskin, Suzette T. Heiman, Elizabeth L. Toth, James K Van Leuven. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill Humanities/Social Sciences/Languages, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 456 p. ; (Rk #9.a, Sh # 03) |
| Dimensions | 26 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Nai, text alone. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This exciting new book for a growing market is the cutting- edge choice for PR courses. Global markets, new technologies and multiculturalism are covered throughout the book. This text is accompanied by a unique CD with video interviews of leaders in the PR field. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baskin, Otis W. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Heiman, Suzette T. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Toth, Elizabeth L. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Leuven, James K Van. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Nai, text alone. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0072424028/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0072424028/chopaconline-20</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Air University Multan Campus Library | Air University Multan Campus Library | 04/15/2011 | 659.2 | P000507 | 01/20/2015 | 01/20/2015 | Book |