Marketing research / (Record no. 18722)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01479nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN0072837861 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200227134044.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150119s2005 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 00706009108 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Progressive |
| Terms of availability | PKR 912.33 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AUMC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 300.72688 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cooper, Donald R. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research / |
| Statement of responsibility, etc. | Donald R. Cooper, Pamela S. Schindler. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Tata McGraw-Hill, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1v (unpaged). ; |
| Dimensions | 28 cm. (Rk#05 Sh#02) |
| 490 1# - SERIES STATEMENT | |
| Series statement | Mcgraw-hill/irwin series in marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | There are several approaches to teaching marketing research. You could present the big picture and context first, and then break down the overall process into its parts. Or, you could start with techniques and build each into a phase of the overall process until at the end the overview is known. This book takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked to employ to develop high quality information. This belief led to the development of the text in four parts. The first part presents the overview, while parts 2, 3 and 4 provide the details on methodologies and techniques. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schindler, Pamela S. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Mcgraw-hill/irwin series in marketing. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0072837861/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0072837861/chopaconline-20</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Air University Multan Campus Library | Air University Multan Campus Library | 04/15/2011 | 300.72688 | P000499 | 01/19/2015 | 01/19/2015 | Book |