Consumer Behavior in Fashion (Record no. 18297)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| ISBN | 8177580329 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 687.0688 |
| Author Mark | SOL |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author Name | SOLOMON. |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer Behavior in Fashion |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st Ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | New Delhi |
| Name of publisher, distributor, etc. | PEARSON EDUCATION, |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xiv, 542 p. |
| Dimensions | 8.25x10 inches |
| 500 ## - GENERAL NOTE | |
| General note | Fashion is a driving force that shapes the way we live—it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture—one that is everchanging. With a solid base in social science, and in economic and marketing research, Consumer Behavior: In Fashion provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Including reference and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Fashion merchandising. Clothing and dress--Marketing. Consumer behavior. Consumers' preferences. Consumers--Psychology. Consumer protection. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Not for loan | Collection code | Permanent Location | Current Location | Shelving Location | Date acquired | Source of acquisition | Price | Inventory number | Full Call Number | Accession No./Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Management Science | Air University Multan Campus Library | Air University Multan Campus Library | Management Science | 04/10/2011 | Eagle Information Marketing | 588.60 | EIM/BL/04677 | 687.0688 SOL | P000045 | 01/12/2015 | Book |