Marketing Management (Record no. 18206)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00491nam a2200193 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASINB00263NZYC |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AUCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230928140641.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120523s2003 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AUKP |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, PHILIP. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Management |
| Statement of responsibility, etc. | PHILIP KOTLER. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvi, 750 p. |
| Dimensions | 24 cm. |
| Other physical details | ill , |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management Science | Air University Kamra Campus Library | Air University Kamra Campus Library | Management Science | 02/26/2020 | Global Book | 1979.30 | 878/4 | 658.8 KOT | AUKP2443 | 02/26/2020 | 02/26/2020 | Book | |||||
| Dewey Decimal Classification | Management Science | Air University Kamra Campus Library | Air University Kamra Campus Library | Management Science | 02/26/2020 | Global Book | 1979.30 | 878/4 | 658.8 KOT | AUKP2444 | 02/26/2020 | 02/26/2020 | Book | |||||
| Dewey Decimal Classification | Management Science | Air University Kamra Campus Library | Air University Kamra Campus Library | Management Science | 02/26/2020 | Global Book | 1979.30 | 878/4 | 658.8 KOT | AUKP2445 | 02/26/2020 | 02/26/2020 | Book | |||||
| Dewey Decimal Classification | Management Science | Air University Kamra Campus Library | Air University Kamra Campus Library | Management Science | 02/26/2020 | Global Book | 1979.30 | 878/4 | 658.8 KOT | AUKP2446 | 02/26/2020 | 02/26/2020 | Book | |||||
| Dewey Decimal Classification | Management Science | Air University Kamra Campus Library | Air University Kamra Campus Library | Management Science | 02/26/2020 | Global Book | 1979.30 | 878/4 | 658.8 KOT | AUKP2447 | 02/26/2020 | 02/26/2020 | Book |