Principles of Marketing (Record no. 16980)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00553cam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1137238 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AUCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231009104553.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 941027s1994 njuab b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 94223895 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332558472 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AUK |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Indian : |
| Name of publisher, distributor, etc. | Pearson , |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii;732 p. |
| Other physical details | ill., |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management Science | Air University Kamra Campus Library | Air University Kamra Campus Library | Management Science | 01/16/2020 | Iqra Book Agency | 136/19 | 658.8 KOT | AUKP2514 | 01/16/2020 | 1713.00 | 01/16/2020 | Book | ||||||
| Dewey Decimal Classification | Management Science | Air University Kamra Campus Library | Air University Kamra Campus Library | Management Science | 01/16/2020 | Iqra Book Agency | 136/19 | 658.8 KOT | AUKP2515 | 01/16/2020 | 1713.00 | 01/16/2020 | Book | ||||||
| Dewey Decimal Classification | Management Science | Air University Kamra Campus Library | Air University Kamra Campus Library | Management Science | 01/16/2020 | Iqra Book Agency | 136/19 | 658.8 KOT | AUKP2516 | 01/16/2020 | 1713.00 | 01/16/2020 | Book | ||||||
| Dewey Decimal Classification | Management Science | Air University Kamra Campus Library | Air University Kamra Campus Library | Management Science | 01/16/2020 | Iqra Book Agency | 136/19 | 658.8 KOT | AUKP2517 | 01/16/2020 | 1713.00 | 01/16/2020 | Book | ||||||
| Dewey Decimal Classification | Management Science | Air University Kamra Campus Library | Air University Kamra Campus Library | Management Science | 01/16/2020 | Iqra Book Agency | 136/19 | 1 | 658.8 KOT | AUKP2518 | 03/03/2025 | 1713.00 | 01/16/2020 | Book | 02/18/2025 |