Thomson advantage books : (Record no. 1439)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01436nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN0534562639 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190522113627.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120119s2003 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0534562639 (paperback) |
| Terms of availability | $62.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780534562632 (paperback) |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Newsom, Doug. |
| 245 10 - TITLE STATEMENT | |
| Title | Thomson advantage books : |
| Remainder of title | this is pr : |
| -- | the realities of public relations / |
| Statement of responsibility, etc. | Doug Newsom, Judy Turk, Dean Kruckeberg. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [S.l.] : |
| Name of publisher, distributor, etc. | Wadsworth Publishing, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 512 p. ; |
| Dimensions | 25 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | With infotrac. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | THIS IS PR: THE REALITIES OF PUBLIC RELATIONS is now available in a new paperback format providing the same great coverage at a value price for students. This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the beginning student. Students are introduced to the world of public relations through a strong emphasis on public relations fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, students are sure to engaged and prepared! |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Turk, Judy. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kruckeberg, Dean. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | With infotrac. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0534562639/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0534562639/chopaconline-20</a> |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Air University Central Library Islamabad | Air University Central Library Islamabad | 01/19/2012 | 659.2 NEW | P4320 | 01/19/2012 | 01/19/2012 | Book |