Marketing channels / (Record no. 1408)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01558nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN0130127728 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190522113600.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120118s2001 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130127728 (paperback) |
| Terms of availability | $142.20 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780130127723 (paperback) |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Coughlan, Anne T. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing channels / |
| Statement of responsibility, etc. | Anne T. Coughlan, Erin Anderson, Louis W. Stern. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [S.l.] : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 592 p. ; |
| Dimensions | 25 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | 6th edition. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | For one-quarter/semester, senior/graduate-level courses in Distribution Channels, Marketing Channels, or Marketing Systems. This best-selling text has a new look and a new author helping to keep this classic at the leading edge of Channels research. Using examples taken from all over the world, this text shows students how to design, develop, and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing, and controlling the alliances among the institutions, agencies, and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service-both for the end-users they serve and the organizations that comprise them. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Anderson, Erin. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stern, Louis W. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | 6th edition. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0130127728/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0130127728/chopaconline-20</a> |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Air University Central Library Islamabad | Air University Central Library Islamabad | 01/18/2012 | 658.84 MAR | P4323 | 01/18/2012 | 01/18/2012 | Book |