Effects of nutritional facts of processed food items on consumer purchase decision (Record no. 13833)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01232nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AUCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200312103612.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140405t xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AUI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ahmad, Khawaja Osman (060493) 2010 |
| 9 (RLIN) | 1935 |
| 245 ## - TITLE STATEMENT | |
| Title | Effects of nutritional facts of processed food items on consumer purchase decision |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Islamabad. |
| Name of publisher, distributor, etc. | Department of Business Administration (Air University Main Campus) |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 65p. |
| Accompanying material | CD |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This research is based upon how the Nutritional Facts affect the purchase decision of the consumers in the Pakistani market. When the consumers are making a purchase of processed food the factors which come under consideration are Healthiness, Education of the consumers and the Brand Name of the product. All these factors play a vital role in the purchase decision of the consumers when they opt for the processed food. There are many other aspects which fall in this category but in this research, the above mentioned three factors had been under study. It can be said that Pakistani consumers’ purchase decision is affected by the Nutritional Facts if they are health conscious, educated or brand conscious. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Student Project |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Air University Central Library Thesis Repository (5th Floor) | Air University Central Library Thesis Repository (5th Floor) | Management Science | 04/05/2014 | 658 AHM BBA | PR0438 | 01/11/2017 | 01/11/2017 | Student Project |