Dimensions of brand equity (Record no. 13693)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01632nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AUCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200310112952.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140403t xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AUI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zubair, Nandana (070737); Wadood, Zainab (070766) 2011 |
| 9 (RLIN) | 1783 |
| 245 ## - TITLE STATEMENT | |
| Title | Dimensions of brand equity |
| Remainder of title | a Comparative study of coke and pepsi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Islamabad. |
| Name of publisher, distributor, etc. | Department of Business Administration (Air University Main Campus) |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v,35p |
| Accompanying material | CD |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The present research is “Dimensions of brand equity. A comparative study of coke and Pepsi” Brand equity is measured through customer preference and it is measured with the help of five dimensions which are brand loyalty, brand awareness, brand association, brand quality, brand image. The purpose of our study is to explore the role and value of marketing strategies, the methods and functions of branding strategy in head-to-head competition, and finally the avenues for growth through marketing for this questionnaire was selected and questionnaire comprises of 18 questions we divided our questionnaire into five section, according to five dimensions as mentioned above The MET (mean equality test) and regression is applied to data collected through the questionnaire By the study we founded out that: • Changes in Brand Awareness does not affect the probability of customer preference towards Pepsi • Changes in Brand Quality does not affect the probability of customer preference towards Pepsi • Changes in Brand Image does not affect the probability of customer preference towards Pepsi |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Student Project |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management Science | Air University Central Library Thesis Repository (5th Floor) | Air University Central Library Thesis Repository (5th Floor) | Management Science | 04/03/2014 | 658 ZUB-BBA | PR0564 | 01/11/2017 | 01/11/2017 | Thesis |