Marketing : (Record no. 1366)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00384nam a2200145Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251127144428.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251127s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0324112874 (hardcover) | 9789812402356 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 ZIK-M |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Zikmund, William G. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing : |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | [S.l.] : |
| Name of publisher, distributor, etc. | South-Western College Pub, |
| Date of publication, distribution, etc. | 2001 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Inventory number | Full Call Number | Accession No./Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Air University H-11 Campus Islamabad | Air University H-11 Campus Islamabad | 01/13/2012 | 1397 | 658.8 ZIK-M | P3983 | Book |