International marketing, third edition / (Record no. 1359)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01502nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN0750622415 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190522113518.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120112s1998 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750622415 (paperback) |
| Terms of availability | $63.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750622417 (paperback) |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Paliwoda, Stanley. |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing, third edition / |
| Statement of responsibility, etc. | Stanley Paliwoda, Michael Thomas. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [S.l.] : |
| Name of publisher, distributor, etc. | Butterworth-Heinemann, |
| Date of publication, distribution, etc. | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 768 p. ; |
| Dimensions | 29 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Chartered institute of marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing. Included throughout are self-assessment and discussion questions, key terms, references and bibliography. Fully revised and updated edition of this established text Expanded coverage of Eastern Europe and the Pacific Rim Includes self-assessment and discussion questions, key terms and references. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thomas, Michael. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Chartered institute of marketing. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0750622415/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0750622415/chopaconline-20</a> |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Air University Central Library Islamabad | Air University Central Library Islamabad | 01/12/2012 | 658.848 PAL | P1824 | 01/12/2012 | 01/12/2012 | Book |